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Challenege

Redefine the purpose of an existing website which is integrated with a national direct mail campaign to increase the ease of use as well as simplify and complete the process of connecting consumers to over 100 travel agencies across the U.S.A.

Solution

A Wordpress content management system was re-themed by an organization which specialized in this system development. The purpose was to change the complete user interface of the website. The purpose of the website was examined and it was decided that the website should be re-designed to portray a tool instead of a full website. The website was also upgraded with a complete conversion tool which provided customers with submission forms to contact or plan a trip directly with over 100 travel agencies across the U.S.. A travel agency locator was updated to have zip code search functionality and on selection allow the website to become customized by that specific chosen travel agencies information. Other functional enhancements included auto expiry of offers, facebook quiz application, and unique websites for each travel agency in the program.

Results

The website immediately saw an increase in visits, time on site, and a decrease in the bounce rate. Conversions throughout the website increased dramatically. The enhancement of the website provided a new method of customer accquistion in an online medium.

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Breakdown

Industry:

• Travel

Services:

• Project Management

• Interface Design

• Internet Marketing

• Social Media

• E-mail Marketing